Jonathan Langton

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Plan de marketing como herramienta estratégica

As part of my introduction to the E-Learing department at IE Business School is to undertake an online Executive Education course, both for my professional development and to experience how these courses are organised. The title of this post is the course that I have chosen, “The Marketing Plan as a Strategic Tool”. The course will take place in September and, as you can see, it is in Spanish, which I have chosen as an opportunity to challenge myself with the language.

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Symposium on Islamic Economics and Finance.

I recently had the opportunity to work with the Center of Islamic Economic and Finance (cief), a joint venture between Madrid’s IE Business School and King Abdulaziz University in Saudi Arabia.  I was involved with the symposium held at IE on June 16th and 17th entitled “Beyond the Crisis:  Islamic Finance in the New Financial Order”.  The symposium assembled a highly distinguished group of academics from the worlds of Islamic finance and conventional, western finance to discuss the nature of Islamic economics, how those principles may be applied in the framework of conventional finance and the advantages that would represent. Continue reading

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Welcome to my new blog!


The reason for creating this blog is as a way for me to organise my personal internet domain and to post information, predominantly of a professional nature, about my experience, my qualifications and the projects that I am working on.  For that reason, it is not intended that the blog will be updated according to a regular schedule, but rather when there is something relevant for inclusion.