Jonathan Langton

Plan de marketing como herramienta estratégica

1 Comment

As part of my introduction to the E-Learing department at IE Business School is to undertake an online Executive Education course, both for my professional development and to experience how these courses are organised. The title of this post is the course that I have chosen, “The Marketing Plan as a Strategic Tool”. The course will take place in September and, as you can see, it is in Spanish, which I have chosen as an opportunity to challenge myself with the language.

One thought on “Plan de marketing como herramienta estratégica

  1. I wish some of the marketing people of my old company would have taken this course – and I am NOT talking about the course being in Spanish. At some places marketing consists of “lowering prices” – after that they yell at engineering, because they cannot keep up with their lowering cost/prices frenzy.

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