Jonathan Langton


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New Business Models Required

The digital revolution has impacted heavily on the consumption, availability and distribution of music, film, television, news and literature.  These have all been the preserve of what may now be known as “old media”.  Technological advances, particularly the shrinking (physical) size and cost of digital storage, the increased connectivity afforded by the internet and the proliferation of portable personal devices mean that that “old media” content need no longer be bound to the infrastructure that served to produce it and deliver it to the public.  Naturally, the public’s attitude towards that content is being recalibrated.  New business models for creative content are essential, if the stakeholders in its creation are going to play a role in reforming of the consumer’s consciousness. Continue reading