Jonathan Langton


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New Business Models Required

The digital revolution has impacted heavily on the consumption, availability and distribution of music, film, television, news and literature.  These have all been the preserve of what may now be known as “old media”.  Technological advances, particularly the shrinking (physical) size and cost of digital storage, the increased connectivity afforded by the internet and the proliferation of portable personal devices mean that that “old media” content need no longer be bound to the infrastructure that served to produce it and deliver it to the public.  Naturally, the public’s attitude towards that content is being recalibrated.  New business models for creative content are essential, if the stakeholders in its creation are going to play a role in reforming of the consumer’s consciousness. Continue reading


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Patent vs Copyright – A Question of Reinforcing Behaviour

A  common dilemma for managers is the risk of creating a company culture that reinforces negative behaviours, or fails to reward behaviours that they would like to encourage.  The classic example is the company that pays great lip-service to the importance of teamwork, yet apportions employee bonuses on the basis of individual performance.  This type of comparative reward scheme, that pits team members against each other, actually creates a disincentive for employees to collaborate and reduces teamwork.  Copyright and patents are two of the systems in place to reward, or protect, the more creative members of society and in that sense  they are similar, however they are not applied in the same context and operate quite differently.  Those differences then raise an interesting question – to whom does society offer more protection and which forms of creativity are better rewarded or valued? Continue reading