Jonathan Langton


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Tricky Business Decisions for Folding UK Plug

The standard UK electrical plug and socket is considered the safest in the world, however size and configuration of the plug itself make it the target of much criticism.  Min-Kyu Choi and his company, Made in Mind, might have found the solution to that problem.  It is great to see this product finally make it to the market, however it is not necessarily the product that one might have expected, nor the product it should be, nor even the product we really want.  It can be reasoned as to why that might be by considering the nature of the product, however some of the company’s decisions, both technical and commercial, seem not to be in their own best interests. Continue reading