Jonathan Langton


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Plan de Marketing – UPDATE

I successfully completed the online course “Plan de marketing como una herramienta estrategica” and I was pleased with my ability to cope with it in Spanish.  I was able to interact with my Spanish classmates reasonably well in the forums, even if I could not equal their desire to write pages and pages in every post!  However, logging-in each evening to see 150 unread postings, I suspect my colleagues probably appreciated my brevity.  I found that I understood quite satisfactorily the videoconferences, which was my main concern.  I do not have any direct feedback from the professor about the 10 page marketing plan I wrote entirely in Spanish (that must be some kind of milestone), but the exercise taught me a lot of new phrases and vocabulary, not just limited to marketing.


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Plan de marketing como herramienta estratégica

As part of my introduction to the E-Learing department at IE Business School is to undertake an online Executive Education course, both for my professional development and to experience how these courses are organised. The title of this post is the course that I have chosen, “The Marketing Plan as a Strategic Tool”. The course will take place in September and, as you can see, it is in Spanish, which I have chosen as an opportunity to challenge myself with the language.